Category: Trends & Research

U.S. Travelers Prefer Direct Booking for 2025 Hotel Stays

[ad_1] DALLAS, Texas—SiteMinder has released its Changing Traveler Report 2025, which reported that 37 percent of U.S. travelers plan to book their 2025 stays directly, either via a hotel’s website (23.5 percent) or by contacting the property by phone or email (13 percent). This figure exceeds the global average of 27 percent, and rises to…