Unlocking Innovation — LODGING

When it comes to in-room entertainment technology, the guest experience is driven by guest expectations. Hoteliers looking to foster loyalty often feel pressure to meet these preferences, which tend to be generational. “As Millennial and Gen Z travelers represent an increasing share of bookings, they’re bringing their technology expectations with them,” observed Peter Feeney, vice president, DISH Business. “These generations enjoy watching content creators who operate outside traditional broadcast channels, which is why integrating your in-room entertainment experience to include both live TV and streaming services is critical.”